G and H Financial Services Home Page
postheader postheader postheader postheader postheader postheader

Red Bull, the popular energy drink whose slogan is “gives you wings,” provides no more energy than a cup of coffee or a caffeine pill, according to a lawsuit made public on Wednesday.

The lawsuit claims that Red Bull uses deceptive marketing to charge a premium for a product whose claims are largely unfounded.

“Defendants are able to charge and get a substantial premium for their products over readily available and much lower priced sources of caffeine that provide the same or substantially similar results,” the lawsuit said.

Energy drinks like Red Bull have become increasingly popular in recent years, but have also faced increased scrutiny. In October, the Food and Drug Administration said it was investigating reports of five deaths that may be associated with the Monster energy drink, made by Monster Beverage Corp.

The lawsuit against Red Bull was filed Tuesday in U.S. District Court for the Southern District of New York and was made public Wednesday. The lead plaintiff is Benjamin Careathers of the Bronx, New York, who has been drinking Red Bull since 2002, according to the lawsuit.

It cited recent reports in the scientific journal Nutrition Reviews and in The New York Times casting doubt on claims made by makers of energy drinks.

An 8.4-ounce can of Red Bull costs at least $2.19 and contains 80 milligrams of caffeine, the lawsuit said. By comparison, a tablet of regular strength NoDoz costs about 30 cents and contains 100 mg of caffeine, it said. “Even a 12 ounce serving of Starbucks coffee costs $1.85 and would contain far more caffeine than a regular serving of Red Bull,” the lawsuit said.

The lawsuit seeks an injunction requiring the company to stop advertising that the drink can provide benefits it does not and to correct “any erroneous impression consumers may have derived concerning the nature, characteristics, or qualities of Red Bull.” It also asks for restitution of all funds the company acquired from the plaintiffs by means that the court deems unlawful.

Officials with Red Bull and Benedict Morelli, an attorney with Morelli Alters Ratner in New York, did not immediately respond to requests for comment.

Posted 12:16 PM

Share |

No Comments

Post a Comment
Required (Not Displayed)

All comments are moderated and stripped of HTML.
Submission Validation
Change the CAPTCHA codeSpeak the CAPTCHA code
Enter the Validation Code from above.
NOTICE: This blog and website are made available by the publisher for educational and informational purposes only. It is not be used as a substitute for competent insurance, legal, or tax advice from a licensed professional in your state. By using this blog site you understand that there is no broker client relationship between you and the blog and website publisher.
Blog Archive

View Mobile Version


5503 4th St | Katy, TX 77493 | 281.395.5497 | policyinfo@gandhfinancial.com

Serving HoustonKatyThe Woodlands and surrounding areas in Texas.

Powered by Insurance Website Builder
Facebook Twitter LinkedIn Blog Yelp Google+